Read e-book online Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce PDF

By David Feinleib

Learn the way to promote on-line. Real-world case stories and industry insights from the world's greatest manufacturers demonstrate what the simplest manufacturers are doing correct to win on-line. be taught most sensible practices that allow manufacturers and outlets to outlive and thrive within the dynamic, fast moving, and hugely aggressive international of e-commerce.
Leveraging his first-hand wisdom as founder and CEO of content material Analytics, serial entrepreneur and writer David Feinleib examines the threats and substantial chance dealing with today’s most respected manufacturers. He demonstrates how manufacturers that are looking to reach the fiercely aggressive atmosphere of e-commerce needs to comprehend and embody the 4 key components that regulate how a lot is offered and by way of whom: algorithms, content material, comfort, and execution.
What you will Learn

Learn the simplest practices in e-commerce of the world's best manufacturers and the way to:
  • Make the transition from promoting in-store to promoting (and successful) online
  • Conduct on-line model audits to pinpoint possibilities for improvement
  • Increase model fairness via fine quality content
  • Maximize onine revenues via figuring out the foremost metrics you must degree and optimize
Who This booklet Is For
Brand managers, customer advertising and marketing execs, e-commerce managers, and revenues pros at manufacturers and brands; purchasers, class managers, and retailers at outlets; and supplier and SEO execs trying to boost services in e-commerce to allow them to extend the paintings they do with their model and shop clients

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Read or Download Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't PDF

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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib

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